atvast.blogg.se - Healthnut en francais

Validate effectiveness of viral marketing strategies.To generate users through keyword searches Liang Andrew Padilla Fernando Lopez Shafik Bahou Ivana Labovic 28 8 2012 3 Google search Build Engaging Platform Unique nutritional Viral marketing Health nuts Bloggers information for local (bloggers, influencers, articl Maintain up to date restaurant Health conscious people information restaurant food menus es) Attract users & sell Social media ads/referrals Crowd-sourced healthy dish review recommendations Articles in food blogs Picky eaters Refer to affiliates Guerilla marketing Healthy “on the go” Health/Food Gurus Properly incentivize good eaters recommendations Restaurant meal search Google Adwords Attract venue participation engine to disclose menu details Direct Sales Foodies Individual meal detail – College Students Seamless Web photos, ingredients Health Nuts Rewards for Reviewers Mobile Application Mobile Application Restaurants Recommendation referral redemption Word of mouth referrals Ad Agencies (health Engineering/API targeted) Mechanical Turk New Targeted customers in Web Mechanical Turk / Local restaurants health segment MenuCalc Product design Affiliate Marketing (Seamless) Advertising Sales Design GrubHub Content Engineering Creation Data & analytics Featured Listings Step 1 Chicken Step 2 Step 3 $12.99 Click to Order: $10.50 $11.25 User Review 1 User Review 2 $13.75 User Review 3

Health Nuts Revenues Bloggers, Influencers,Īrticles, Social Media, Google Search Number of Users Revenue per User Unique Impressions 1MM $0.003 Order Food through 10.0% conversion 100K $0.12 Seamless 2.5% Click-through on Ads conversion 25K $1.00 $40,000.

Affiliate sales to Content Seamless Web * Cost Per Acquisition.

Google Search (Gyms, Health User-Generated Products) Reviews and.

Health Nuts Customer Relationships $0.00ĬPA* $0.04 per unique Updated Restaurant Nutrition Content Health Education Content Referrals and Affiliate Sales.

Everyone receives their healthy food shortly thereafter and the team powers through the night to meet their deadline. Some team members are pickier than the others, so they spend time not only reviewing some of the thousands of user reviews on the app but also studying the nutritional facts available only on the HealthNut platform. Instead, they each open up the HealthNut mobile app to quickly search for a healthy dish option. Because every second is valuable in a startup, they don’t waste time with reading reviews on Yelp, pondering what the ingredients are on Seamless Web or wondering why their aren’t more food options listed on Food Spotting.

Because they won’t have time to hit the gym (like they usually do…hence their excellent physical shape), the team decides to order some healthy food and have it delivered to Warren. Comfortable with using and relying on information from social mediaĮxample) Following a grueling day of Lean LaunchPad lectures and customer discovery, Team X decides to work through dinner to meet their deadline the next day.“On the go” healthy eaters too busy to prepare healthy meals at home.Maintains active lifestyle (gym members, runners, etc.).No restrictions on income, ethnicity, sex or marital status.Target Customer Health conscious eaters.nutrition info for data – which is proven to drive Nutrition info is high new customers Google traffic in importance We can Getting traffic is the provide estimated gain more traction by having unique hardest part. Want nutritional info estimated nutrition Restaurants will Yes, to be seen as healthy.

Users will Healthy dish discover healthy review specific dishes over discovery with dishes near them restaurants.

Takeaway Clubs will let grad Nope, doesn’t work that way Restart to getting students in for $ people lunch Students want Nope, students will change their Pivot to getting lunch delivered schedules for lunch, but they would people healthy lunch between classes like more healthy options options People want to Healthy and specialty too. Providing unique nutritional information on local restaurant menu items to health conscious eaters Number of Customers Contacted: Team Members Shafik Bahou Ivana Labovic Richard Liang Fernando Lopez Andrew Padilla